Who am I and why the hell should you care about reading my blog?

Avid motorcyclist & freelance writer, specializing in motorcycles & motorcycle related topics, with a healthy dose of good humor, good vibes & general advice on simply being a good person.

Saturday, October 3, 2026

New Collab- Epoch Eyewear



My current personal favorite- the Victors


Epoch Eyewear

Good morning my loyal MotoReaders! I've got a new collaboration to share with you and in all honesty, I'm pretty stoked about this one!

When I first started this blog, I never imagined it would have almost a half a million visitors in such a relatively short amount of time, especially considering that I don't advertise and I rarely ever post it on the socials. I never expected it to reach, and have regular visitors from, around the world and I certainly never imagined that anyone would ever want to "collaborate" with me because of it. After the first couple of companies reached out to me, though... it got me thinking- if I can share the products and companies that I like with all of you, and at the same time, help these places keep the doors open and the lights on another day or two, and get all of my loyal MotoReaders a few discounts here and there, why not do it? It doesn't cost me anything extra to help them out, and, to show their appreciation, most of them will even give me a small percentage from the sales when you use my code. While the little bit that I earn certainly doesn't pay my light bill, it does help to keep the website up and running, so at least my little corner of the interweb isn't costing me anything extra to run anymore.

Now, I told you all of that, so that I could tell you about how this new collab came about. They are a small company, based out of Colorado, and I've been wearing their glasses for YEARS. They are Epoch Eyewear and they truly are, and have been, my favorite brand of sunglasses. 

Epoch

Epoch, as defined by Merriam-Webster's Dictionary is as follows:

epoch
noun
ep·​och ˈe-pək ˈe-ˌpäk US also and British usually ˈē-ˌpäk
a: meaning, an event or a time marked by an event that begins a new period or development
b: a memorable event or date

According to their website, this company was built around "living an epoch lifestyle" (not to be confused with "epic", which means a long story or a grand, heroic action). The folks at Epoch Eyewear believe in making memories over money and they strive to be a great service to their community. They are veteran owned and they make a point to give back to those among us that sacrifice daily, to make our world a better place- the hard working men and women in our communities, our military, our veterans and our first responders. Those are core beliefs that I personally appreciate, and I'm sure that we can all stand behind. 


Rebecca Milner, Founder and CEO
The company started in 2014 after the founder and CEO, Rebecca Milner, decided that she wanted to build a high quality brand of sunglasses, that were actually affordable. With major brands, that I won't name, charging hundreds of dollars for a pair of sunglasses, there was definitely a need for Rebecca's "vision." See what I did there? So, Rebecca started this company from her dining room table while she was pregnant with her first child. The whole operation began with, as they say, "only 30 cases of sunglasses, a riff-raff group of misfits, and a dream." 

Hell yeah. 

Six years later, in 2020, at a time when businesses were failing because of the covid pandemic, Epoch's business took off. Why, you might ask? Because quality doesn't have to cost you an arm and a leg. 



Price and Quality

Now, you've heard me say, more than once, that "cheap gear isn't good and good gear isn't cheap", but let me make this point of clarification, if you will- there is a huge difference between affordable and cheap. Affordable gear is good quality stuff that doesn't require any justification to buy. Epoch Eyewear sunglasses are affordable, not cheap.

In my former career, I was hard on glasses; hell, even now, in my retirement, I am still hard on them. I drop them, toss them into a saddlebag, pull them from the arms and I rarely ever keep them in a hard case. I also tend to get headaches and the wrong pair of glasses will cause enough eye strain that my head will be throbbing in less time than it takes to get to the next rest stop. Because of this, I've tried glasses of every shape, size, darkness, and lens material over the years, except glass- for obvious reasons. I've tried everything from major name brands to dollar store and gas station shades, but the one problem was consistency. Every major brand gave me eye strain headaches, all of the "cheap" brands gave me eye strain headaches, broke quickly or there was no consistency from one pair to the next. I refused to pay over $200 for a pair of sunglasses that I would, inevitably, drop and break, so I just suffered in my search... until I came across Epoch's website. I figured, for less than $30, I'd give them a shot. After getting that first pair of shades and wearing them everyday with no eye strain, no headaches and no breakage- I was sold. I've been a loyal Epoch Eyewear customer ever since. 

I've literally bought several pairs, and several styles, over the years. Some of you might read that and say, "well, ya know... you probably spent as much, or more, on those as you would have on one pair of the expensive ones." To that, I'll say... yeah, maybe... however, the problem is that if I had spent all that money on one pair of sunglasses, I would have broken them immediately, then had to spend even more money on repairing or replacing them. Instead, I'm able to sustain good, high quality pairs of glasses over the years for the same, or less, money. Whenever I do pull, drop or drag them a little too hard, I just get online, order a new pair, and in a few days, I've got a new pair for about what I pay for a decent lunch somewhere.

I Reached Out To Them, For You

Sporting the Midways in Florida
I always like to put my little "disclosure notices" out there any time I do a review or a new collaboration announcement, and this one is no different. While I've had some companies reach out to me, I've done most of the reaching out since I realized that I can actually save my MotoReaders some money by asking these companies to collaborate with me. Like I said, I've been wearing Epoch Eyewear sunglasses for years and it never occurred to me to reach out to them until recently. I figured that, since I love their products, why not see if they would want to work with me, so I reached out to them and asked. To my surprise, Rebecca (the CEO, herself), replied to give me the good news! To say I'm stoked about this collaboration is an understatement. In part, because I love their products, but also because it's a brand that I've been pushing on my friends and family ever since I discovered them all those years ago. Now, with this new collab, I'm not only able to support this awesome company by hopefully increasing their sales by a few extra pairs a month, but I'm able to get you, my loyal MotoReaders, a 15% discount on them! They are already a great price, but you get an extra 15% off by smashing the link on the upper right side of my page or using the discount code "RIDE_WRITE_REPEAT"! 

I think this code might be a one-time use only, though, so just in case it is, make sure to buy a few pair so that you can save the most amount of your hard-earned dollars. 

You can click any of the links in this post to get the discount, click on the "Epoch Eyewear" banner on the upper right side of the page, click here, or just put in the code RIDE_WRITE_REPEAT at checkout.

Until next time, MotoReaders...

Ride safe, Look Good, and Save Money!




Here are just a few of my personal favorites...

The Victor- my favorite to wear on or off the bike, for classic, casual style.


The Foam (great for riding)... I've got them in shades and clears, and I keep them on the bike at all times.


The Brodie- Also great for riding, no foam, but the lack of a lower frame makes it easy to see the tank mounted speedometer without moving my head down.