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Saturday, July 25, 2026
2026 Harley-Davidson Deadwood
Saturday, May 9, 2026
Back to the Bricks
Back To The Bricks- A Return To Juneau Ave.
More Roads To Harley-Davidson
Not all the ideas have been bad, for example- Matt Levatich's "More Roads To Harley-Davidson" was innovative and brought us the Livewire and the new RevMax engine powering the Pan America, the Sportster S and the new Nightster. Truth be known, it was the first real new innovation from the Cream City motorcycle maker in decades. The downfall of that strategy was that it was terribly expensive... and the MoCo was already struggling financially. It's not that Matt's idea was bad, but it was a bit too broad and ambitious, and I don't think it quite factored in the costs of designing a new engine, tooling for the new models and the expenses of the tech in the new machines. The Livewire alone was a huge financial burden for Harley-Davidson, forcing them to price the all-electric motorcycles at a whopping $30 grand on the showroom floors. H-D purists weren't ready, and definetly weren't asking, for an electric motorcycles, and they damn sure weren't prepared to drop CVO money on a bike that didn't even look like a Harley-Davidson.
Hardwire
Enter the German. Now, I give Jochen Zeitz a really hard time, I know... but Jochen, if you're reading this, buddy... no hard feelings- jump on your bike, ride down to the Coast and let's have a beer. Seriously, you seem like a nice guy, but damn... what were you thinking with Hardwire? You were literally pricing H-D out of the grasp of its core consumer- the blue collar, working class Americans.
Jochen's Hardwire leaned in to the concept that Harley-Davidson is, and should be marketed as, a premium brand. While one might think that this is a good thing, the problem was that his strategy leaned too far in to it- aiming to increase overall revenue by increasing the prices of the motorcycles and really focusing on the higher-end offerings like the CVOs, instead of entry or mid level motorcycles. Sure, the concept seems to work well for companies like Lamborghini, Ferrari and Bugatti... but the problem for applying those ideas to a company like Harley-Davidson, is that H-D was born and bred by the working class, for the working class, where the aformentioned companies were, and are still, built for the ultra rich.
Jochen also saw an opportunity to cut overhead costs during the 2020 COVID pandemic, by shutting down operations at Juneau Avenue, and having everyone work remotely from home, instead. I'm sure that the original intent was to keep everyone safe from the, at the time unknown, illness that took our world hostage for months, but after seeing how much lower the power bill was at the historic site... well, let's just say that was an easy way to reduce some operational costs. It... sort of... makes sense, I suppose. Juneau Ave is a very large facility and, while it's a significantly historic campus, it is very old and I can''t imagine that it's very energy efficient. Jochen might have been able to save some money by turning the lights off, but the problem is that it's very difficult to maintain teamwork, company pride and camaraderie, when a few thousand people are working remotely- after all, how can a team win, when all the players are at different fields?
The Order To Return to Juneau
Dealer Relations
Return of the Sportster 883
| SWM Stormbreaker V 1200 |
More New Models?
Another exciting announcement from Artie this week was his claim that we will see "20 new models in the next three years." Sounds a bit like Matt Levatich's strategic plan, eh? This was something that I was excited to hear from Matt a few years ago, and the MoCo was able to get a few new models out before he was replaced by Jochen, but it was far from the goal. With the changes that Artie has made so far, I'm thinking that we might actually see a return of some of our favorites, as well as some all-new machines. We have been told that the Sprint, which is almost guaranteed at this point to be one of the Chinese made "X" bikes- the 350RA (the riding academy bike), or the 440 or 500 model. Artie has said that we will see the debut of the Sprint later this year, so we shall see.
I'll also tell you that I've noticed some other interesting things, too. Harley-Davidson corporate has been posting job listings in some interesting fields, such as toolmakers, designers and engineers for frame, exhaust, manufacturing, materials, and powertrain. At the surface, these might just look like the MoCo is replacing people who have quit (or been fired), but for the creatively speculative mind like mine, they could also indicate the MoCo's desire, or need, to get fresh people in, in order to design a new engine, frame, exhaust, etc. for an all-new machine. Positions like toolmakers, for example, could indicate that they need to create new tooling for new machines, after all, why would they need to re-tool existing models? Toolmakers, for those of you who may not know, don't make wrenches and ratchets, they make the specific tools used to form parts, like fuel tanks, frames, engine cases, etc. The MoCo's need for new tooling, is a clue that something new is coming, whether it's a newly redesigned Road King, a return of a twin shock Dyna model or an all-new model like we saw with the RevMax bikes. Either way, it's pretty exciting.
Final Thoughts
Overall, I feel like things are looking up in the 414 and I have a gut feeling that Artie Starrs is gonna do great things for our beloved MoCo. I'm hopeful that we are going to see a resurgence of success. Maybe we'll some stronger dealers, improvements in overall quality, a return of some previously successful models, and maybe even some cool new models that will get more riders turned on to this iconic American company. Who knows, maybe I'm being naive and overly hopeful, but as we celebrate 250 years of American freedom, I feel like the best way to celebrate freedom and independence, is on the back of a Harley-Davidson motorcycle.
I may be reaching here, but I have a feeling that we are going to see the Eagle soaring high, once again. I sure hope so, anyway.
Until next time MotoReaders...
Ride safe, and make good choices!
Monday, April 27, 2026
MotoReview! Viking Bag 45L Tactical XL Motorcycle Backpack
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Viking Bags 45L Tactical XL Motorcycle Backpack |
Greetings loyal MotoReaders! It's time for another...
MotoReview!
Today, I'll be talking about the new Viking Bags 45L Tactical XL Motorcycle Backpack. This is gonna be a super fresh review, too... because I'm writing this from my hotel room in the hometown of Harley-Davidson motorcycles- Milwaukee, Wisconsin.
The squeaky cheese is frying and the pretzels are baking as I type this... so let's not waste any time!
Full Transparency
45L - Tactical XL Motorcycle Sissy Bar Backpack
Updated already
The materials
Let's back up a bit
- one fresh pair of Levi's blue jeans,
- 6 of my favorite T-shirts,
- 2 button down garage shirts,
- 6 days of fresh socks,
- and, because I'm not an animal- 6 days of fresh underwear.
Carrying Options
Pockets, Pockets and Pockets Galore!
Other Cool Features
Pricing & Value
Final Thoughts
(Just a subtle reminder, too... I embed links in my posts and I encourage you to check those out as you're reading. Also- don't forget that you can click the links on the upper right hand side of the page to save some money on products like First Mfg, Sena and Unik by using my affiliate links and discount codes. Keep an eye on that sidebar, too... as I'm hoping to add more affilates, too)











