Is the King Really Dead?

 

The King Is Dead

As I am writing this, I've got the sick riffs of Dave Mustaine and Megadeth playing in the background. The song- "Kill the King." Dave is growling the chorus, "Kill the King, the King is Dead, Long live the King (I am the King)" and I can't help but wonder if our newest Harley-Davidson CEO, Artie Starrs, heard this song and is taking it a little too literal?

There is no Road King for 2026

An indisputable fact, however, is that there is no Road King in the 2026 lineup. I'll admit, though, I sort of saw this coming over the past few years. I am, however, shocked to see the MoCo actually go through with killing off the Road King entirely like this. They slowly faded the FLHR out of the spotlight, hoping that no one would notice. Keen eyed motorcycle enthusiasts like yours truly, though... saw that the last year that a standard Road King was offered, was 4 (yes FOUR) years ago, in 2022. Each following year, they only offered the Road King Special (FLHRXS) to the civilian market, and the Road King Police (FLHP) to the boys in blue at police departments... right up until this year, that is. The bean counters in the Cream City decided that 2025 would be the final curtain call for their two biggest sellers- the extremely popular Police Road King and Police Electra Glide, opting instead to put all of their financial eggs in the new Police Road Glide basket. To add insult to injury for the hundreds of thousands of Electra Glide loyalists, they even killed off the whole Electra Glide lineage, in name only, choosing to fully invest everything into the Street Glide and Road Glide nameplates. 

Will the King return?

When the Street Glide and Road Glide models got their first major facelift in 2024, the biggest indicator, to me, that the Road King was in trouble was in the redesigned fuel tanks of the Street and Road Glides. The design team had decided to alter the tank design from the large, bulbous, classic tank that had been copied for decades by other manufacturers who were trying to emulate the timeless design of the Harley-Davidson tank. Instead, the design team decided to mimic the sculpted, angular design of their oldest competitor's new bike, the Indian Challenger. But not all of the Grand American Touring bikes got this new tank design, no... the last remaining Road King, the Special, still carried the original tank design. Not changing the tank was a red flag for me, mainly because the touring bikes always change together... but not this time.

What does this tell us, then? Is the Road King just getting a styling update? Can we expect to see a new, redesigned, Road King for the 2027 or 2028 model year? Will the MoCo marketing gurus convince Artie and the rest of the decision makers to file the Road King name into the archives, alongside the Electra Glide, Dyna, FXR, and so many others, and bring back the stripped down touring bike as another option under the Street Glide moniker... maybe call it the Highway Glide and give it a digital infotainment center in the tank console?

Or, will they kill it off entirely?

Has the MoCo become Model Killers?

Over the past decade, it seems as if the MoCo has developed a taste for killing off extremely popular models. Do you remember what they did with the Dyna? I wrote this slideshow article for Harley-Davidson Forums, in December of 2017. In the piece, I spoke hopefully... truly believing that the Dyna was only being updated, improved and prepared for a whole new generation of riders. I was wrong. The MoCo killed off the Dyna and, in just as poor taste as giving a new puppy the name of the dog that they had euthanised, they gave some of the new Softails names that once adorned the dual shock, powerhouse hotrods of the Harley-Davidson lineup. 

One could even argue that a few years later, they even did the same thing with the Sportster. When I wrote this piece, back in 2022, talking about the end of the Evolution Sportster lineup (yes, the Evo Sportsters had their own, full, lineup of submodels) in favor of the EPA inspired RevMax powered motorcycles- the Sportster S and the Nightster. One could argue, however, that the Sportster simply received a long overdue overhaul, but if that's the case, why didn't they update the original, instead of creating a whole new motorcycle? And... the better question- if the Evo Sportster was such a bad, antiquated, design... why didn't H-D shelve it, instead of selling the designs to this Chinese owned company, who is now selling them under their own nameplate? Go ahead, click the link... I'll wait here. I totally understand that the US and European Governments dictate emissions outputs from vehicle manufacturers, but damn... selling the Evo Sportster to SWM? That's just wrong. Before anyone says, "wait a minute... SWM is an Italian company"... yes, more or less. They are built in Italy, however, SWM is owned, and funded, by Shineray Group in Chongqing, China. The ironic part, is that they are being sold in the European and Asian markets... but Shineray is getting the profits of those sales. The question that begs an answer is, if the U.S. government said that no more air-cooled Evo Sportsters could be built and sold in the US, why didn't the MoCo just do what Shineray is doing and build them in Italy, and still sell them in those markets themselves? It would have been a win-win... European and Asian riders could get the authentic Harley-Davidson motorcycles without the import fees, and Milwaukee could keep their intellectual properties (i.e., the designs) and still make a profit from these incredibly popular motorcycles. 

Now, for 2026, we have also seen another model killed off- the Electra Glide. While they seem to have just folded the Electra Glide into the Street Glide moniker, the name carries significant history. 

FLH History

For those that don't know, the Electra Glide got its name from the introduction of the electric start option. The model designation was FLH, and looking at the bike, it looked like what most know as the modern Road King. But, the "Road King" model wasn't introduced until 1994. 

The original Electra Glide did not have a fairing as standard equipment. The iconic Batwing fairing, which could arguably be considered the most popular fairing design in the history of motorcycles, was offered as an option around 1969. It was so popular, that it became standard equipment in 1971, and the "King of the Highway" was an Electra Glide option in 1968, offering that big, lexan windshield, saddlebags and some other trim. 

As the fairing-equipped Electra Glide became more and more popular among the long-haul, cross-country riders, the MoCo recognized the market for an FLH based cruiser, that could handle a cross country ride as easily as it could cruise the boulevards around town and, in 1994, the King of the Highway option, found its own name, as a stand-alone model called the Road King. To the uninformed, the Road King and the Electra Glide King of the Highway might seem like the same motorcycle, but the easiest visual tell is the instruments- the Electra Glide models prior to the Road King have a large, unwieldy instrument "dash" mounted on the forks, whereas in 1994, the new Road King got its own gas tank, with a speedometer mounted in the tank console. This new design really cleaned up the forks and gave the newest FLH version a classic, cruiser look. Over the next few decades, the Road King saw several trim options like the Custom, the Classic, and most recently, the Special. 

While the Road King, Electra Glide, Street Glide and Road Glide may look different, their bones are the same. They all utilized the same frame, same forks, same swingarm and same frame geometry. The differences were found in the model specific pieces, like the fairings, wheels, tour packs (or lack thereof), trim and badges. Most of the parts, were interchangeable. For example, the Electra Glide, Road Glide and Street Glide models had fairing-mounted instruments, including fuel gauges, so their fuel tanks were interchangeable. The wheels, axles, engines, fenders, seats and a myriad of other parts are interchangeable among all of these Touring models. The Street Glide (FLHX) was little more than a more "custom" version of an Electra Glide that was introduced as its own model in 2006. Not many people know, however, that the original FLHX model designation was originally given to a special edition bike, created by Willie G in 1984, dubbed the Electra Glide Special and heralded as the "final Shovelhead" model.

What does it all mean?

I wish I knew. I've been to Juneau Ave. I've been to the Museum and I've walked in the vault. I know that the MoCo has been struggling for a long time, due to a combination of cultural, generational and economic changes that has taken place in our country over the past 20-30 years. I know that they have been forced to comply with stricter and stricter regulations and environmental restrictions. I know that as the founders and their ancestors have aged, died or sold their interests, the remaining investors have become less vested in the company and what it stands for, and more focused on how they can line their own pockets... even if doing so hurts the long-term stability of the company. Don't believe me? Jochen Zeitz's base salary before he was ousted, was $1.94 million dollars a year. Artie Starrs' starting base salary is $1.2 million per year. Their Chief Financial Officer is pulling over $575,000 annually, while their other CEOs are all pulling over a half a million dollars a year each, in salaries, not to mention their generous compensation packages.

Compare those salaries to their Principal Engineer's salary of, get this, $181,000 a year. This is the guy that's over their designs. Or, what about the blue collar workers, building the bikes? Well, the average operations workers are making under $100k a year. Now, don't get me wrong, I understand that a lineworker can't be given a half million dollar salary, and I know that a CEO can't be expected to run a multimillion dollar company for $150k a year, but look at the gaps for a moment. Let's pretend that Jochen loved the company, truly loved it like the founders did. Imagine if he had taken half of his salary and compensation package, and re-invested it back into the company. Would H-D be in the shambles it's in now? Let's also pretend for a moment that the other executives loved the company like the managers and executives did back in 1981. Imagine if, instead of trying to serve themselves, they decided to serve their company, and more importantly, their employees and their customers. Imagine if they sacrificed a fraction of their salaries, and invested it back into the company. I'd be willing to bet that they wouldn't be doing as many layoffs and terminations as they are now. I'd also be willing to bet that the salaries of all those folks that have lost their jobs at the MoCo in the past few months, pales in comparison to what the suits are earning. 

Final Ponderings

Who will save Harley-Davidson like the guys did, back on that fateful day in 1981? How can they expect to continue turning a profit, when they keep killing off models that are good sellers? Who are they listening to, before making these decisions? I would ask what they are motivated by, but I already know the answer to that one. 

I will say this, though- if I've learned anything from my time in Milwaukee, it's that EVERY person that I've encountered working for the Harley-Davidson Motor Company so far has spoken very highly of our new CEO. Everyone really seems to like Artie, even despite the layoffs of their co-workers. They have all said that he visits the facilities often, is very down-to-earth and friendly and is a very approachable guy. He's also doing some things that I, personally, really like- things like bringing everyone back to Juneau Ave and restoring the building back into a working Harley-Davidson facility instead of making the historic building into a damn farmer's market or whatever that nonsense was that Jochen was talking about doing to our beloved 3800 Juneau. 

Artie, if you're reading this (which I'm sure you're not, but IF you are), it seems like you're on the right track so far, at least with your employees. I'd like to offer you some advice, if you'll take it- don't forget us. We, the people of the Harley-Davidson community- the people that spend our hard-earned money on the company that was started over 120 years ago in a 10'x15' shed and now has a global following of dedicated, generational riders. We were raised on H-D, and we are raising our kids on H-D. We encourage our friends and family to join the H-D community. Listen to us. Follow the founders' examples and tune in to the people that ride the bikes, wear the leathers, buy the boots and the jackets, and the hundreds of thousands of t-shirts every year. It's safe to say that the people passionate enough to spend their money on the bikes, all the gear and even permanently mark their bodies with the company's logos, have taken a personal interest in the company that you now lead. We'll give you some good insights on what you can do to make the founders proud. We're all counting on you to bring the company back... and maybe even bring back some of our favorite bikes- like the iconic Road King.

Now, I doubt that Artie will get my little message there, and if Jochen is reading this- sorry if it seems like I'm beating you up, buddy, but you did sort of blow it back there, my dude. 

For now, my loyal MotoReaders, there's nothing we can do, so we just have to wait. Cross our fingers, hope for the best, and wait. 

Ride safe, MotoReaders.... and until next time...

LONG LIVE THE KING.

New 2023 Harley-Davidson Lineup

What will the MoCo's 120th Anniversary year bring us, and what will it take away?

It's that time again, folks... Harley-Davidson has reached another year in business and, under the latest management team, it looks like we are in for some new models being added, and some classic favorites being taken away.

I'm not going to waste time by speculating on what may be introduced on January 18th, nor am I going to speculate on what we may gain or lose throughout this year. I will, however, look at what we currently know and I'll offer my thoughts on that. Let's get right to it...

The death of the Sportster

Now, I know that H-D has continued the Sportster lineage with the new water-cooled RevMax powered models, but we all know these new bikes are Sportys only in name- they share nothing with their predecessors. The Sportster as we know it, is dead for 2023. The EPA has finally won another round in their fight against the air-cooled machines that we love so dearly. While I don't hate the new water-cooled Nightster (will it make a comeback for 2023?), I personally think the new Sportster S is hideous. I'm sure it's fast and agile, but it looks like some hybrid compilation of German, Japanese and British designs, all mashed up in a single bike. The only thing "Harley-Davidson" about that bike is the name. The Nightster, on the other hand... while it shares the same DNA, at least looks like a Harley. The fake gas tank/air box is a turn off for me, though. Interestingly enough... in perusing the H-D website this morning, I didn't see it on the lineup. Did the MoCo nix the new Nightster already, or are they simply going to put some lipstick on the little pig and re-introduce it as a new model for '23 (with a higher price tag, no doubt)? I suppose we'll see in a week or so.

The Softail Lineup

It appears, from all I've read (which admittedly, isn't much) that the Softail lineup remains mostly the same. I wish they'd bring back the Deluxe, but at this point, it feels like H-D is going away from their tried and true classic designs in favor of the "power cruiser" designs that I thought we had finally started moving away from a few years ago. Bikes like the Honda VTX1800F, the Suzuki M109, the H-D V-Rod and the Kawasaki MeanStreak (just to name a few) were all terrible designs, in my opinion. With drag-style bars, forward controls, and high output engines cradled in cruiser-based frames...they were/are uncomfortable to ride and their engine performance was limited by their screwy frame geometry. While not a "power cruiser" by design, the venerable Wide Glide was put to pasture in 2017 when H-D foolishly killed off the Dyna line and, the closest thing they offered to the styling, was the... ugh... the Softail Breakout. What an awful bike it was. With a ridiculous riding position and a rear tire that made the bike look as if the designers were stuck in the early 2000's chopper trend, the bike was simply horrendous. Well, much to my dismay, it looks like H-D is going to be bringing that one back in '23. We're getting the new Softail that nobody wants... brilliant. Geesh!

The Touring Lineup

What can I say so far... it looks like the execs at H-D have finally lost their ever-lovin' minds. From what I've seen... they have removed their number one, absolute best, Touring bike from their 2023 lineup. The Road King is currently (as of this morning) no longer listed on the website and all the rumblings I've heard (again, admittedly... that's not much) is that the Road King has been discontinued. What the actual f**k!?! 

Has Harley-Davidson's executives inadvertently hired a corporate assassin with CEO Jochen Zeitz?? Who in Milwaukee has lost their fool minds? The Road King is the quintessential big twin Harley-Davidson! 

So let me re-cap so far... the Evo Sportster, the Sportster inspired RevMax Nightster and the Road King are all absent on the '23 lineup.  

Now, from the limited research I've done, it looks like H-D is going to offer a "new" bike in the Icons collection... with the model designation of "FLHFB"... which is the old designation for the Electra Glide Highway King of the golden, olden, days (think, mid 1960's) before the Road King (FLHR) was actually introduced. Now, for those MotoReaders that are unfamiliar with the Road King's history... let me give you a quick recap: 

The FLH line originated a long time ago in H-D history, and the "Glide" names were added with each new addition of a particular upgrade. For example, the first FLH had a hardtail frame, a springer front suspension and kick start. When H-D added hydraulic front suspension, the FLH earned the name, "Hydra Glide." The addition of a rear swingarm and rear suspension earned it the title, "Duo Glide." Once the engineers perfected the electric start, the FLH earned the name that we all know now, the "Electra Glide." The Electra Glide didn't actually get that iconic batwing fairing until 1969. Back then, the batwing fairing was, basically, just an outer fairing mounted to the forks. As these things tend to do, the batwing that we all know (and most people love) evolved over the next few decades until it became what it is today. Most of you may know all this already, but what you may not know, is that in 1989, H-D introduced the Electra Glide Sport... an FLH Electra Glide without a fairing (again). The bike was popular enough that it was offered for a few years before H-D's marketing team decided to rename it, you guessed it- The Road King, for the 1994 model year. 

The Road King has been an extremely popular machine since it's "official" birth in 1994 and has become a favorite of guys like me, who want a bike big enough to handle any road trip that we can throw at it, while still maintaining that cruiser DNA for riding down the Main Street on a Friday night. It is, in my humble opinion, one of the best Harley-Davidson motorcycles ever made. So, you may be asking why, if it's so great, is H-D apparently pulling it from the lineup? Easy... this is nothing more than a marketing scheme. Smoke and mirrors. Increase demand by decreasing availability. For '23, if someone wants a brand new "Road King"... they'll have to either get a Road King Special (the FLHRXS with a price tag of +/- $24k) or get the "new" ElectraGlide Highway King (the FLHFB) which, as an "Icon Collection" bike, will probably be a "limited edition" and have an MSRP of close to, or over, $30k. I happen to love my 2017 Road King Special, but I will be the first to admit that, compared to my other Road Kings (both of which were Classics-FLHRC), the machine is way overpriced. It's gorgeous, but corners were cut in the quality (see my long term review video here) and, in order for me to be able to ride it comfortably, I had to replace the poorly designed stock "mini-ape" handlebars. I finally have my bike all dialed in for my needs, so I won't be shopping for a new Road King anytime soon, but for someone looking to upgrade their current ride to all the glory that is the Road King... 2023 may not be their year to do it.

A new bike for the Riding Academy?

One more new bike being offered by H-D will be the Chinese-built X350RA. A small displacement, parallel twin motorcycle, that is being targeted for the overseas markets (and of course, the H-D Riding Academy). While many H-D purists may find this to be one of the most offensive things I've written on my little corner of the interweb, I will politely stay neutral about it... at least for now.

We all saw the shit-show that was the "Street" bikes that were built in India under the H-D moniker. The XG500 and XG750 were pure garbage. If you own one... let  me say that, I'm sorry. I'm not sorry if I've offended you, I'm sorry that you bought one. It's a Harley by name only. In the beginning, I heard some great things about the engines and I actually wrote a few slideshows for H-D Forums about folks modifying the bikes into some really cool customs, but as of recently, I've heard nothing but bad stories about them. Problems like, the brake systems having catastrophic failures and the transmissions randomly slipping between gears. I'm sure that these problems, along with the painfully dismal sales of these bikes, were the driving forces that ultimately led H-D to dump them (a smart move on H-D's part, to be sure). The Streets were (sort of) intended to be a stepping stone bike for new riders. Here in the U.S. of A., they were initially introduced as Riding Academy bikes. H-D recognized that their smallest bikes at the time, the 883 Sportsters, were still a bit too powerful, loud, heavy and torquey for a brand new rider, so they needed an underpowered, small and inexpensive bike to train new riders on. Enter the Street 500. A perfect-ish bike for the job. Too bad it was a piece of crap in terms of quality. So, here we are in 2023... the XG's are gone, but H-D is still running their Riding Academy classes and, as such, they still need a small displacement bike that won't be too intimidating for the faint of heart. 

Enter the new X350RA. A lot of folks are probably cringing at the mere thought of it being made in... gasp... China, but I'd venture to bet that most of you fine folks are reading this on your Chinese made computer or smart phone. I may be a little biased (or would it be... unbiased?) these days, since I've recently added a small-bore motorcycle to my garage with the purchase of an American made Janus Halcyon (read more about that here) which is powered by a Chinese built CG250 engine. Say what you will about the Chinese, but many of their products are top-quality. Sure, not everything is worth the materials they're made with, but many of their products are and the Janus' little single cylinder, 229cc powerplant starts up every time and it runs smoother than a sewing machine. The bike is an absolute delight to ride, too... but that's a story for a different day. Today, I'm talking about the partnership between Harley-Davidson and the Qianjiang Motorcycle Company. With H-D bringing these little bikes to their Riding Academy, you can bet that they will be on showroom floors before the end of the year. After all, new riders are, naturally, going to want to buy what they learned how to ride on. Before you get too offended by the MoCo's latest partnership with a foreign company, let me point out that H-D has been doing this for decades. Does the Italian company Aermacchi ring a bell? If you know any of your H-D history, you know that H-D bought approximately half of Aermacchi's stock in the 1960's and that Aermacchi produced several of their single cylinder (and a few two-cylinder), small-bore, motorcycles with Harley-Davidson badges, all the way through the 1970's before H-D was purchased by AMF (again, that's a story for another day).

I actually have high hopes for the Chinese built H-D X350s. Apparently, Qianjiang is a formidable company in the Asian motorcycle market, building a variety of high-quality, small bore motorcycles for their customer base. I suppose that only time will tell, though. Hopefully, the partnership with QJ won't find the Chinese company building the entire lineup of H-D bikes, though because that would be a sad day for American workers. I also suspect that H-D's marketing team will probably suggest a retail price of the X350 on par with Jochen's "premium brand" business model for H-D, and it will most likely be way overpriced. Just to give you an idea, QJ's website shows most of their bikes coming in around the $2,500- $3,000 range and I seriously doubt that the execs at H-D aer going to allow any bike with the famous Bar and Shield logo to be sold with such a humble price tag. After all, Jochen's plan for the MoCo is to, apparently, make H-D motorcycles unattainable for the working class people that have been riding them since 1903. 

My final thoughts

To wrap this up today, I'll just leave you with these thoughts to ponder. If H-D does offer something new and fresh for 2023, I really hope that they make some attempt to make it reliable and affordable. If the latter (affordability) doesn't fit into the current CEO's business model, I at least hope that the damn things are built with higher quality materials and workmanship than they have been for the past several years. I also hope that the MoCo starts thinking about their future existence in the current global motorcycle market, because some of the decisions coming out of Milwaukee these past few years have been questionable, at best. I get that Federal emissions standards are constricting much of what we have always known in the motorcycling world, but damn, there's no Federal guidelines that are making them build ugly, watered down versions, or worse- overpriced versions, of their previous machines. The decision to kill off the Dyna line may have been driven by emissions, or even by financial, restrictions... but the decision to re-use the Dyna names on Softails was just lazy marketing. Seriously... no one could have come up with a new name for the Softail Street Bob or the Low Rider? You also can't tell me that designing a new twin-shock frame for the Milwaukee 8 engine was such a crazy idea... not after they designed these new RevMax powered bikes (the Nightster, Sportster S and Pan America). 

Whatever we see come out of Milwaukee in the coming weeks and months, I really hope that it is good, because my most recent desire to buy a new bike has been satisfied by my most recent purchase out of Goshen, Indiana. Between my new Janus, my Road King Special and, of course, my Dyna Street Bob, I don't see myself going to the local H-D dealer for any reason other than to visit my son.

With that- Happy New Year everyone! May 2023 bring you new opportunities for happiness, prosperity and good health!

Ride safe and make good choices, MotoReaders!