Wrenching, Riding and Retirement

Hello my loyal MotoReaders! It’s been a few months and if you’re a regular reader of my little corner of the ole interwebs, then you may be wondering what I’ve been doing lately, and more importantly, what I’ve decided to do.

Well, wonder no more my friends! For those just tuning in, I’ll refer you to some past posts here, here and here, so that you can get caught up. Go ahead and click those links and come back when you’re done… I’ll wait. 

Back already? Great! Now that you’re all caught up, let’s get into it. 

Retirement

I’ve made the difficult decision to retire from my payin’ gig. Not only have I made the decision, but I’ve also started, and finished, the whole process. I’m still on the books for now, as I use some extra  leave time that I had accrued because, if I don’t use it, I’ll lose it.

Now, before you ask, no- I’m not some old fart that’s near death and headed to the old folks’ home…I’m still “relatively” young(ish). I’m what some folks might call middle aged… but, as old as that may be to some of you young MotoReaders, I still have a lot of years left in me… at least I hope I do… but I digress. So, one question you may be asking is, “if you’re still young-ish, why are you retiring from your payin’ gig?” Great question… and to be completely honest with you all… I still have plenty of energy, strength and mental fortitude to keep doing it… but I’m tired. Exhausted is actually a better word. Mentally, physically and emotionally exhausted. While my payin’ gig has paid the bills for nearly 25 years, it hasn’t always been easy. I won’t get into all of the details here, not now anyway, but suffice to say that the number one reason why I’m retiring….is as simple as this- because I can. I have served my time and I have reached the finish line. Sure, I could keep going (like a lot of others do), but for me- in the position I’m in, doing the work that I’m doing, it behooves me to know when to hang it up. Staying past my retirement date would just be pushing my luck and taking unnecessary risks- risks that the lovely Mrs. MotoWriter does not want me to take. If I were in a comfy office 5 days a week, it might be a different story… but with what I do every day… like the late, great Kenny Rogers once sang, “…you’ve got to know when to walk away…”. 

Riding

One truly awesome part of my payin’ gig is… er… was….getting paid to ride a motorcycle. Let me tell you- I had a lot of fun getting paid to ride Harley-Davidson Electra Glide motorcycles for the past few years. My boss even sent me to Milwaukee to learn how to work on them… yeah, I have a pretty cool boss. So, you may be wondering (again), why would I leave a job that pays me to ride Harleys? Well, that’s pretty simple, too- when I retire, I’m still going to be getting paid… and I have my own Harleys that I can, and will, ride. Not to mention, I’ll have all the time I want and need, to be able to ride them. You see, riding for work, while a lot of fun, is still work. I like to use, what I call the “Donut Shop”, analogy for things like this. The Donut Shop analogy goes like this… I like donuts- they are fun to eat, heavenly to smell and they taste fantastic. But, I wouldn’t want to work in a donut shop, because I’d eventually get sick of eating them, sick of smelling them, and I’d get tired of making them. Working in a donut shop would eventually make me lose my appetite for those golden rings of goodness. Most of the time, if you try to make a living out of doing what you love, you will eventually grow weary of it, and your love of it will most likely begin to fade. Now, obviously, that’s not always the case… but why risk it? The other drawback to riding for work, is that I have… um, had…to work a lot more hours, and a lot more days and nights, than most of my peers. I’m not complaining, mind you, just explaining. By hanging up those motorcycle keys, I get to pick mine back up…and I get to go wherever I want, whenever I want.

I’ve already got a few trips planned, too so keep an eye out for me and say hello if you see me come through your town. First up- I’m planning a long-overdue trip to see my good friend and his wife. I’m also planning a motorcycle road trip with my first born son and I’m looking forward to spending some quality time with my baby boy, and working on some long overdue projects. Most importantly, I’m looking forward to making up for a lot of lost time with the lovely Mrs. MotoWriter… whenever she is off from work, that is. Needless to say, the MotoWriter scooters are going to be racking up a lot of miles over the next few months. After that, who knows…maybe I’ll go back to work part time and get paid to ride (and wrench on) motorcycles again. 

One thing I do plan on doing for sure, though…is teaching new riders. Being an instructor for the past few years has given me an incredible sense of fulfillment. Seeing someone with little or no knowledge about motorcycles become a confident and proficient rider is an indescribable feeling! Just knowing that you have given someone the knowledge and confidence to operate a “freedom machine” is awesome. I’ve got a few job prospects for teaching motorcycle classes… but I won’t get into any of that just yet- we’ll have to wait and see if any of them pan out, first.

Wrenching

Several years ago, I wrote a slideshow piece for H-D Forums, about wrenching your own rides. I’ve always believed that wrenching on your own vehicles is the best way to learn them. An added benefit to doing your own work is learning how it works, and gaining the confidence to keep it running. Not to mention, you know it’s done right and, if you are competent, you get to save some money by doing it yourself. Now, not everyone has the time, ability, confidence, or competence to do their own work. Other people simply don’t want to, and that’s perfectly okay, too… because that’s where I come in. Now, this sort of happened extemporaneously, but…regardless of how it happened, I’ve found myself knee deep in working on motorcycles for other people lately. 

Because I have always worked on my own vehicles and had the tools and equipment to do it, I would occasionally have friends ask for help with their bikes. Fast forward a bit and my ability, and willingness, to work on motorcycles would lead to, as I mentioned earlier, my boss sending me to some classes in Milwaukee to make it official. After word started to spread that I was wrenching on the bikes at work, the personal requests started coming in. So far, in the past year- I’ve had five different motorcycles on my lift at home. A few were favors for friends, one earned me a couple hundred bucks, and another earned me a nice fat “I.O.U.” Not exactly the best business model, I’ll admit… but to be completely honest, I’m not trying to go into the business of motorcycle mechanics- I’m just trying to help some friends, and friends of friends, keep their machines running strong and safe. Not to mention, I find diagnosing, repairing and maintaining motorcycles to be a very enjoyable pastime. So much so that I recently bought a tire machine and balancer (MotoReview of those coming up soon) so that I can do even more maintenance work on scooters. Besides, having the ability to mount and balance my own tires is going to save me a ton of time and money… and being able to mount and balance tires for other folks… well, let’s just say that will hopefully help me pay for my new equipment.

So, what’s next?

Well, to be honest- I actually don’t know. But, I will tell you this… I’m too young and way too active to just be “retired” in the typical sense of the word. So, with that, I’m going to take a few months and get caught up on some long overdue projects and get a helluva lot of riding in. I’m most likely going to fix a couple (or a few) motorcycles and hopefully earn myself some beer money (I can’t pay for my High Life with I.O.U.s, after all) and I’m really hoping that I’ll be able to finish writing this (first) novel. After a few months of that, I suspect that I’ll most likely re-enter the work force and wait for Mrs. MotoWriter to retire so that we can do whatever kind of stuff that older retired people do.

Final Thoughts

Retirement is kind of scary, to be honest. Especially from the line of work that I’m leaving behind because you never truly leave it. But, after having coffee with some friends and getting some insight and wisdom from a long time friend and mentor of mine, I got the reassurance that I needed to go through with it… and feel good about it. In this life, we can make as much, or as little, money as we want or need. We can buy cars, houses, motorcycles and we can collect just about anything we set our minds to. But there’s one thing that is more valuable than all of that stuff combined and multiplied by a thousand- and that one thing is time. We have a finite amount of it, and unfortunately, the amount that we have left is totally unknown to us. When contemplating your own decisions in life, I ask that you weigh and measure those things that you seek, whatever they may be, not with the dollar amount of money that they may cost, but rather- with the time that they will cost you. How many hours of work will you have to put in, to earn enough money to buy it? Because that’s the true cost. 

I’m looking forward to writing those MotoReviews for you guys in the next few weeks, and I’m anticipating some bad, but hopefully a majority of good, days in my near future. In the meantime, please take a moment to look around you and be thankful for the blessing of a new day because, as I saw hundreds (or maybe even thousands) of times over the course of my, soon to be former, career… each day that we wake up with breath in our lungs is a new opportunity to change our lives for the better, because many, many, many people… don’t get that chance.

Until next time, my loyal MotoReaders… stay safe and make good choices! 

Well, This Won’t Look Good On My Resume’

As I get closer to finishing the current chapter in this book that is my life, I have begun the process of looking into what lies ahead for the ole’ MotoWriter. 

Now, if you’re a regular MotoReader, you know that it’s been a while since I posted anything. If you’re new to the site, you might discover that along with motorcycle-centric content, I also pepper in some life advice and do my best to send good vibes out to the world in hopes of encouraging my readers to live their best lives while being good, decent humans. 

Whichever is the case, don’t worry… I don’t have any plans of shutting down my site or putting down my metaphorical pen. After all these years of sending my words into the world via the internet, I’ve realized that, at least a few, folks like you around the world actually seem somewhat interested in what I have to say. With my little site recently reaching over 100,000 views world wide, I realize that even in my temporary absence, my loyal MotoReaders are still checking in. I appreciate you, and it’s an honor for me to be able to have a few moments of your very valuable time… so thank you, and worry not- the MotoWriter will remain in this story, and may actually get a larger part.

With all that said, let’s get down to the aforementioned resume’ comment. While I love writing this blog, it only pays in satisfaction, and I can’t pay my bills with that, so I’ve been seeking out my next payin’ gig. 

In my current career path, I’ve learned so very much, have achieved several goals and I have, hopefully, succeeded in helping some folks. I’ve dedicated nearly half of my life to making this world a little better place. I doubt that I’ll ever have the same level of job satisfaction in any other career, but every chapter must end, before a new one can begin and the sun must set, before it can rise again. Nighttime brings rest to the world, and the new day brings forth new opportunities to begin fresh. 

I’ve been intrigued by motorcycles for as long as I can remember. I’m fascinated by the diversity in the types of machines, the types of people and the bond that we all share. Being a “motorcycle person” trumps all other characteristics. Details like race, ethnicity, sex and any and all the other identifiers that our current world assigns to every one of us, become secondary to the distinct characteristic of “motorcyclist” or “biker.” Please excuse my language  for a moment… but I fu**in’ love that! 

It’s with this passion that I started writing for Harley-Davidson Forums and why I eventually started writing this blog. I have been a lifelong fan of Harley-Davidson Motorcycles and, have been a loyal rider of these iconic machines for over 15 years, after I finally reached a point in my life, when I could actually afford to buy one. I’ve been to Milwaukee and I’ve stood where Bill Harley and Arthur Davidson stood. I’ve walked the same halls on Juneau Avenue, that generations of blue collar American workers designed and built these beautiful, soul inspiring, freedom machines. I’ve learned to work on them in the same classrooms where better mechanics learned to do the same and I’ve experienced the camaraderie of being a part of a worldwide collective of enthusiasts.

To hear that this company, this brand, this iconic representation of the great American culture is in such dire straits… is tragic. Harley-Davidson has endured through financial troubles, tariffs, embargoes, ruthless competition, poor leadership, misguided CEOs and more than a few bad designs, for over 120 years. Each time, however, the MoCo has been able to pull itself up and out of the tough times, by leaning hard on it’s most important assets- it’s loyal owners and followers.

Over the past several years, however, the leaders of our beloved Motorcycle company have made some grave mistakes… and they are just now starting to feel the affects of those poor decisions. So, at risk of losing any hopes of putting “Harley-Davidson Motor Company” as an employer on my resume’… I’m putting this out there for the world, and more specifically- the executives at Harley-Davidson to hopefully read:

YOU’VE LOST TOUCH WITH US

You allowed DEI and the “woke” culture to rust the iron of Harley-Davidson’s foundation. The “woke” culture and DEI practices are like salt on the roads of Wisconsin in winter. It helps to clear the path and expose what’s underneath, but the long term affects are rust and corrosion on the frames of your motorcycles that will eventually destroy the most crucial part that holds it all together. 

Like salt on the roads- “Diversity, Equity and Inclusion” practices aren’t bad… but it must be done in moderation. I can tell you, that very few people actually care about how someone else is living their personal lives. The world we live in today is quite possibly the most inclusive that it’s ever been… that is, except for those among us who thrive on division- the people that dress and act bizarre, then get offended by others who react to their bizarreness; the people that get triggered by the lyrics from an old Christmas song from 50+ years ago, but then blast the most vulgar, misogynistic, lyrics from their car stereo, while driving past public parks and playgrounds.

When celebrities speak up and give their opinions on things… I just shake my head and ask WHO CARES WHAT THEY THINK? No offense to any of them, but why does the opinion of an actor, singer, dancer, etc… matter more than that of the guy that takes your order at your favorite restaurant, or the girl that makes your coffee in the morning? Because they can act? Or sing? Or dance? Or because they are wealthy? The simple answer is, their opinion doesn’t matter any more than yours… it’s just that you, or we as a collective society, seem to need some “publicly backed” validation for our own opinions. We have become a society of sheep… afraid of our own judgement. We feel like if Jim Carrey or Keanu Reeves shares our view on something, then it somehow carries more clout. It’s a ridiculous concept. Especially considering we don’t know who these people truly are, or even share similar lifestyles. I like a lot of both of these guys movies and have followed them for several years, but they don’t live the same life as me, and I’m guessing, most of you. I’m not saying they haven’t struggled financially, but I am saying that when they were starting their careers, living in their cars, waiting tables or playing hockey, nobody gave a damn about their opinion. It wasn’t until they became famous that everybody wants to know what they think about politics, religion, fashion or whatever. Keanu Reeves is a motorcycle guy… that’s about the only thing that he and I probably have in common… and our opinion on those are probably drastically different, by looking at the designs (and prices) of his Arch Motorcycles. 

Every company, every person for that matter, should try to practice diversity, equity and inclusion habits- recognizing the differences in people and appreciating the fact that our differences are what make us unique; treating each other fairly and not allowing personal prejudices and biases from affecting how we treat one another; and including people that are different from us to take part in the creation of advancement of a common goal, is something that good people, and good companies, do. But, like any good concept- someone put a title on it, claimed it as their own, new concept, and then started forcing extremist ideas down the throats of everyone, calling it “DEI.” The world got shamed into not being “woke.” Companies rushed to become “culturally sensitive” and the more they worked to change their “company cultures” and buy into this fabricated concept that someone else was selling to them, the more they lost. 

The fact is, that prior to the “DEI” initiatives, mandates and “woke” culture… the MoCo employed people of different races, sexual orientations, religious backgrounds, cultural backgrounds and, I’ll be willing to bet, that the vast majority of them worked well together, got along, got paid the same and felt that their diversity made them a strong workforce, felt that they were treated the same and felt included at their jobs. It wasn’t until someone from HR heard about this “new program” called “DEI”, that they started paying for the pamphlets, buying the programs and paying the DEI speakers to come in and tell people that they didn’t get along, because the DEI peddlers hadn’t “fixed them yet.” Yes, yes… DEI was being sold and the corporate hogs were buying. They forgot about the most important component of their companies… their people.

Harley-Davidson jumped into the DEI pool without floaties, and in doing so, allowed the company executives to drown the company in guilt-driven, detrimental behaviors, practices and policies. Policies, practices and behaviors that are contradictory to their core demographic of hard working, diverse, God and County loving Americans, and a whole world full of people who love, admire and respect the American culture. In trying to satisfy the DEI push into their brand, it backfired in the worst of ways- thousands of the brands most loyal enthusiasts felt insulted. Not because they were bigots, but because Jochen and his cronies insinuated that they were and shamed them for not falling for the “woke” political agenda that they were trying to force on them. 

To make matters worse- Jochen’s goal of making Harley-Davidson a “premium” brand… was inherently stupid and has cost the MoCo millions of dollars in sales. Harley-Davidson was already a premium brand… it had a diverse lineup of motorcycles that appealed to a large group of riders, and even though they were priced high, they were still (somewhat) attainable. Jochen’s goal, which has started to come to fruition, was to make them so expensive that only the elite (like him) could buy them. The MoCo execs chopped the lineup, focused on a few top-tier bikes and slowly raised the prices until they started becoming unattainable for the working class folks that have been buying and riding them for over 120 years. Honestly folks… I paid $35k for my wife’s SUV five years ago… and nearly $25k for my Road King Special, almost 10 years ago. Those numbers were, and are still, ridiculous, and they’ve only gotten worse as of the past few years. How can a motorcycle cost as much as a car? That is simply poor business practices. 

Then, to make matters worse, the boneheads decided to cut the entry and mid level models out of the lineup. The Evo powered Sportsters could be had for way less than $10k, and there were several models to choose from, that fit almost any rider’s style. The next up, and first to be killed off, was the mid-range, next step, Dyna family of big twins. Powerful, tight, fun motorcycles that were a bit bigger and added a few more options for the rider looking to step up a bit. Great motorcycles, but someone at H-D corporate decided that to would be a good financial decision to take a popular, good selling, item off the menu altogether. So, the decision was then made to take away a few popular options from the Softail lineup, but then rename a few Softails with Dyna names… and hope that no one noticed that they were paying more money… just to have a cool name like “Lowrider” or “Fat Bob” on their Softail. So, since the Dyna family (that consisted of several models to satisfy the desires of the diverse styles and personalities of Harley-Davidson big twin enthusiasts) had been cut, the obvious choice would be to add to the Softail lineup to make up the difference, right? Nope. The decision was made to cut popular models from the lineup, instead. The lineup of Softails consisted of a couple of models that carried Dyna names (Lowrider, Lowrider S, Fat Bob and Street Bob), and a Softail Standard (which was, and is, basically the same bike as the Softail Street Bob) the Heritage Softail, the Breakout and the Fat Boy. 

You may be saying, “OK MotoWriter, but what about the touring lineup?” Well… they cut it too. Incredibly popular models like the standard Road King, the Electraglide standard, Road Glide and the Electraglide were eventually severed from the lineup, and replaced with their more expensive counterparts- the Road King Special, The Ultra Classic Electraglide and the Road Glide Ultra… all of which will, after paying for tax, title, dealer set-up, freight, the sales manager’s lunch, the store manager’s bonus and the dealership’s power bill for that day, will set you back nearly $35k… yes… as much as you could get a nice, mid-range SUV for. 

Jochen’s plan to price Harley-Davidson out of business is really starting to take shape now. 

Oh, but what about the Sportster and the Pan America? Well I didn’t forget about them. The new Rev Max Sportster S and Nightster models seem to be pretty nice bikes. The Nightster is fun to ride, but it’s small… and starting at $10k for the base model and $12k for the “Special” which only offers slightly different styling, it isn’t a bad choice for a new rider that wants a Harley-Davidson… however, it’s Indian competitors give it a helluva run for it’s money, with a few models, and engine sizes, to choose from… all starting at the same price. As for the Sportster S… I’m sorry to those who like this bike, but at $15,999, it is terribly overpriced. In all fairness, I haven’t actually ridden one, I’ve only sat on one at the dealership, but after throwing a leg over it, I didn’t want to ride it… and for me, that is saying a lot, because I always want to ride a motorcycle… especially a new one that I haven’t ridden before. I do like the Pan America and while I think that they are priced a little high compared to their competitors, we will often pay a little extra for a brand we love and a well-established dealer network… call it the “Harley tax.”

Although the Pan America does create a new market of buyers and enthusiasts from the ADV crowd, that’s a niche group- not an entry, or mid, level market. The guys buying ADVs are older, middle to upper class riders who, while they can go off-road, will most likely buy these bikes for their upright riding positions, softer suspensions and more forgiving riding traits. The MoCo needs to focus on the younger guys and gals… the mid twenties to upper thirties folks that want fun, fast bikes that have some suspension, but are cool and still a little hardcore. Something that can be bought, built and customized for less than $15k. They need something to build off of, too… something like a comfortable entry level bike that they can get for $6-8k, then after a few years, trade in for the next size up for a few extra thousand. 

And as for the DEI bull crap- newsflash folks- motorcycle riders are the most diverse, equitable and inclusive group of people out there. Have you ever been to a bike night, seen groups of riders pass each other on the roads or been to a major bike event? People of every race, ethnicity, sex, social and economic background and sexual orientation are out there, waving at each other as they pass, talking to each other about their bikes, sharing stories from the road and donating their hard-earned money on good causes. Bikers and motorcyclists don’t need to be lectured about diversity, equity and inclusion… they need to be supported by the brands they love and spend their hard-earned money on. 

I know that Harley-Davidson is searching for it’s next CEO… and if the MoCo wants to hire a smart, down to earth, blue collar, guy that, with some good old fashioned common sense and American pride, will get the company back on track… I’ll be available for a very reasonable salary… but I won’t hold my breath, waiting for their call.

120th Anniversary Lineup… my thoughts

 

Harley-Davidson’s 120th Anniversary lineup… Boom or Bust?

Well MotoReaders… there it is, your “new” bikes for what could arguably be one of the most significant anniversaries in Harley-Davidson’s history. So, the question is, did they knock it out of the park, or did they strike out? If there are any H-D execs reading this (which I hope so, but sorta doubt) this next part is directed to you- if this is all you have in your trick bag, I’ll be honest- I’m sorely disappointed. 

The bikes

The paint is gorgeous, the bikes are boring. Sorry, but they are. You guys had a great opportunity to introduce some really cool machines, but it feels like you just phoned it in. The only “new” model is the Road Glide trike and, as a younger old guy, or an older young guy (depending on how you want to look at it), I’m still young enough to handle a two wheeler, but “established” enough to afford a bigger touring bike, so for me… another trike is just plain boring. I’ll keep my 2017 Road King Special (especially now that I have fixed all the things you guys fell short on with that one). You “brought back” the Breakout? Ugh. The only bike that has even garnered a second look from me is the Nightster Special, but that one isn’t even a new model for ‘23. To make matters worse- the “Special” still sports the 975cc mill for 2023. Why not put the 1250 RevMax engine from the Sportster S in the Nightster Special? What exactly is “special” about the Special, anyway? Black paint and a quarter fairing (that was on the previous year model)? Come on… we, your customers, deserve better.

Jochen, are you listening?

Jochen, buddy… listen to me for a minute, I know you want the best for the MoCo, so do I. That’s why I’m offering this advice for free- bring back a twin shock, big twin powered line- yes, I’m talking about the Dyna, for 2023. Do you want to get some loyal H-D customers back? Give them a ground-pounding, M-8 powered bruiser. Something loud, powerful and highly customizable. Something that is raw, fast, classic and true to the H-D spirit. The Softail line is great, but we all know that the LowRider, the Fat Bob and the Street Bob are supposed to be Dynas. They were born as Dynas and they died as Dynas in 2017. These new Softail versions are best described as "Dyna tribute" bikes, for no reason other that to just keep the names alive and we all know it. 

Do you want me to buy a new bike? Offer me an M-8 powered Wide Glide. A true, twin shock frame with mini-ape handlebars and a tall sissy bar. Build it with an old-school ducktail rear fender, and offer a sick, diamond stitched king and queen seat in the P&A catalog. Bring back the Super Glide and spin some variants off of that like Willie G did back in the day. THAT would be an exciting lineup. While we’re talking about "come back" bikes… let’s talk about the Breakout for a second. When you wanted to bring back a discontinued Softail model, your best idea was to bring back... the Breakout? Not the Deluxe? What? Really? There is so much you could do with the Deluxe in terms of trim and customization. While I’m at it… what idiot said it would be a good idea to kill off the Road King? Has it ever crossed your minds that, not everyone is into the blacked out Specials? Personally, I happen to love my FLHRXS, but I know that not everyone does. There is a significant amount of people in the H-D market that want the classic, chromed out, do-it-all machine that is the Road King. A bike that has Touring DNA mixed with cruiser styling at a, somewhat, reasonable price tag. Enough of that… y’all probably aren’t reading this anyway. If you want to hear more, have your people call my people. 

Am I being too critical?

What do you, my MotoReaders, think? Am I off base here? Am I being too harsh with the Milwaukee Crew? Look, I’m not trying to be an ass… it’s just frustrating to see wasted opportunities. I’m usually the first to admit that I’m no expert. Hell, I’m just some random guy that pays a few bucks a year for a web address so that I can share my thoughts with whoever is out there that might want to read them. I’m not making any money from my blog and I’m not making any money on my YouTube channel. Nobody is compensating me for mentioning their products or creating an occasional video. No, this blog and those videos on my YT channel are a labor of love and it’s from that love where this post is coming from. 

By the numbers

I have always been a huge fan of Harley-Davidson Motorcycles. Even before I bought my first one in 2009, I always loved them. As a kid, I can remember sitting in the back seat of my parent’s car, looking out the window and seeing them running down the highways. Those loud, raucous machines usually had some bearded, leather clad dudes riding them and I remember thinking how cool the bikes looked, blazing down the asphalt. When I talk about missed opportunities, I’m talking about this company that has such a rich heritage emblazoned on so many of our memories, slowing killing itself off by not staying true to itself. Harley-Davidson was never intended to be a “luxury” brand. It was never intended to be a brand that only the rich could afford. H-D was a brand that anyone could afford. Blue collar guys could go to their local dealership and buy a brand new motorcycle. Jochen and his boys need to return to that ethos. I’m not saying they need to build cheap, junky bikes just to stay competitive in the market, far from it. I’m saying that $20 grand for a basic, cruiser motorcycle is a bit ridiculous. For example, check out these numbers:

120th Anniversary (2023) prices, versus the 110th Anniversary (2013) prices.

• Nightster- $13,500 (Iron 883- $8,000)
• Nightster Special- $15,000 (Forty Eight- $10,600)
• Softail Street Bob- $16,600 (Dyna Street Bob-$13,000)
• Fat Boy- $20,200 ($17,000)
• Heritage Classic- $21,200 ($17,600)
• Street Glide- $22,000 ($19,800)
• Road King Special- $24,000 ($19,900 for a Road King Classic)
• Ultra Limited- $29,800 ($24,200)

I won’t even list the obscene prices of the CVOs or the Trikes. Don’t get me wrong, I understand how inflation works and I also recognize that I chose a ten year gap to compare my prices, but let’s be honest with ourselves for a moment- the entry level Harley price increased by over $5,000 in only ten years! Want a more recent comparison? Fine, I can play that game, too. The Iron 883 in 2017 only had a price tag of $8,950 that’s less than a one thousand dollar increase. The 2017 Street Bob (the last year of the Dyna) only saw an increase of a paltry $850 bucks, for a MSRP of $13,850 and the Ultra Limited sat on the showroom floor for $27,000. Those are 2017 price tags and even then, they were astronomical for a lot of blue collar folks, but at least they were somewhat attainable with the right credit score and a bit of financial planning. 

You get what you pay for... or, do you?

Look, I’d probably be a little less critical of the prices if I hadn’t seen, first hand, questionable quality in my own $22k (2017 price) Road King Special. Parts falling off, rust on fasteners and mirror stems and so on. It might have been a different story if my bike was a yard bird (you know, a bike that is parked outside all the time), but it’s been garage kept since I rode it off the showroom floor. Yeah, I’ve ridden in rain on it, but that definitely isn’t a common occurrence and it gets washed and waxed regularly, so there’s really no explanation for those issues other than sub-par finishing or just piss-poor design. Only time will tell if the finishes and designs of the new  bikes hold up better than my 2017 has. For Jochen’s sake, I really hope they do, too because his idea of making Harley-Davidson a “luxury” brand might just be the death blow if they don’t. I’ll tell you something else, too- if the design team doesn’t come up with something fresh, and do it soon, then H-D might just be losing a few more customers to its competitors. The MoCo needs to remember that they are no longer the only kids on the block and they're also just barely, if at all, still the most popular. Now that the family from Springfield has come back and bought the house next door- those kids are starting to get more and more attention. Then there are the kids from the United Kingdom, those other kids from Germany and let’s not forget about the kids from Britain (the ones that moved to India)… and then there are all the kids from Japan that have been there for decades, building high quality, extremely dependable and very affordable machines. The toughest part for H-D here is, they used to have one thing that all the others didn’t- a high quality product that was attainable by the very people that designed, engineered and built them, right here in the good old U S of A. Over the years though, quality has gone down, while prices have gone up. I don't care what business you're in... that combination is always a recipe for disaster.

Final thoughts

It's still only the beginning of the year and Jochen has already teased that more new models are on the way for this 120th anniversary year. I'm hopeful that there will actually be something new, cool and fresh that I can get excited about because, honestly, I haven't stepped foot in an H-D dealership in quite a long time. That is a far cry from just a few years ago when I was able to come up with some reason or another to go see what was new on the showroom floor at least a few times a year. Hell, my local dealership knew me so well that they were trying to recruit me for their team because not only did I give them a lot of my business, I also brought them a lot of business through my referrals. While I'm disappointed on the 120th Anniversary's launch, I'm still hopeful that the MoCo can pull a few rabbits out of their hats and make me want to come in and take a test ride. After all, one really fun part of being a motorcycle enthusiast is the process of buying a new bike, and I still have enough room in my garage for one or two more. I'm not saying that I'm in the market for another new motorcycle, but if a real, twin shock, big twin Wide Glide was to make a come back, I might be inclined to run over to the dealership on my way to the bank. 

Ride safe and make good choices, MotoReaders!