Silver Run General Store

Silver Run General Store

Happy September MotoReaders! This morning, I've got a little something different for you- a MotoReview... but not for gear this time, instead, this review is for a place. Not just any place, either... this is a hidden gem that if you blink, you could miss it, and you don't want to miss it. As you can tell by the title and the photo- I'm talking about the Silver Run General Store in Perkinston, MS. So, you may be asking, why has a store in the middle of the South Mississippi Countryside grabbed my attention so much that I felt compelled to do a MotoReview of it? Well, get ready, because I'm about to tell you where your next ride should take you.

Backstory

So, for the sake of good old fashioned story telling, I'm going to give you a quick backstory of this place. Now, most of my loyal MotoReaders know that I live along the beautiful Gulf Coast and back roads are always the go-to routes of preference. The roads in this area offer some beautiful rural scenery, a few elevation changes and plenty of sweeping curves to keep the ride interesting. I've been seeing this place for years, as a matter of fact, the road it sits on is one of my favorite countryside routes to ride. Every time I'd ride past this place, I'd see the old gas pumps- as in, the old side handle pumps that we used to have back in the early '80's way before the electronic ones started showing up- and wonder if it was an operational business. I'd rarely see any vehicles out front and just always sort of assumed it was closed down. Turns out, I was half-right about that. Unbeknownst to me until recently, it used to be the Silver Run Community Store, better known by the locals as "Ms. Maudie's Store." The store was owned and operated by a local woman by the name of Maudie Pearl Ladnier and her husband, Orease, who opened it in the late '70s as a small community store. Mrs. Maudie dedicated over 40 years of her life to running the little general store, right up until her passing on June 11, 2020 at the age of 88.

The Revival

Several months ago, while on one of my post-retirement rides, I decided to take some backroads I hadn't been on in a while, and I found myself cruising through Southwestern Stone County, along Ridge Road, just South of MS State Route 26. As I approached the intersection of Silver Run-Progress Road, I saw the old store that I'd seen for years, but this time, there was activity... and a lot of it. Not wanting to be nosy, I kept riding and just sort of filed it away in the back of my mind as a "remember to look into that later" task, which I promptly forgot to do. A few months later, though, as I was scrolling through one of the ole social media sites, I saw a post about an old General Store that was going out of business, and the shopkeepers from another store that were lamenting the loss. That shopkeeper's store name was familiar to me- Silver Run General Store. Suddenly remembering my previous intention to look up what was going on at the old store on Ridge Road, I started digging and saw that it was one in the same... but the new place wasn't just a community store... it was something much more special.

New Ownership, Same Country Store... But So Much More   

(photo stolen from their facebook page)

The new owners, Bradley and Rebecca Ladnier, are much more than simple proprietors of a local mercantile and the updated Silver Run General Store has much more to offer than a few shelves of snacks, cold drinks and fishing lures. Sure, they have all that typical stuff you'd expect to find at a local community general store, but they also have a full service kitchen for hot plate meals and they can feed you for all three meals in the day, plus keep you going with enough snacks and cold drinks to satisfy all of your mid-day cravings. Yes, they even have fishing lures and a variety of hardware in case you need to do some minor home repairs, or forgot your favorite jig at the house before heading out to the water. But the real hidden gem is what's inside, at the back of the store. A big, polished copper, coffee bean roaster sits behind a custom built bar. The bar is adorned with hanging lights and behind the bar is where the magic of Silver Run General Store truly happens. You see, this quaint little community store, that you could miss if you blinked, is home to the Silver Run Coffee Crafters. 

Now, it's no secret that your old pal The MotoWriter is quite the fan of the go-go-juice commonly referred to by most folks simply as coffee. I've even considered myself to be an amateur connoisseur of the beverage, so when I learned that this little country store was purveying custom joe, I had to go check it out for myself. I was not prepared for what I found. 

Our Expectations Were Pulverized

Saturday morning got off to a great start- I woke up early, did a little work, then joined Mrs. MotoWriter for a relaxing start to our day over a cup of home brewed coffee. We made plans to go out of town for the day, to visit one of our favorite places to get a hit of nostalgia (more on that in another post), when I suggested heading over to the newly opened Silver Run General Store to check out what they had going on. I had just put a new rear tire on my Road King and it was still on the lift, so we decided to take the ole front wheel drive sleigh instead (which turned out to be the right decision for a few reasons). After a beautiful morning drive through the country, we pulled into the parking lot of this old store that I'd ridden past more times than I could remember. There were several cars and a couple of pickups parked out front, but what really caught my attention, was a gorgeous red Indian Springfield sitting under the porch. As we made our way into the store, I'll admit... that right at first, it felt like the moment when Doug, Woody, Bobby and Dudley walked into the Del Fuego's bar in Wild Hogs. If you don't know the movie- you have homework.

I do not say this lightly- our expectations were not just destroyed... they were pulverized. The inside of the store has custom built wood counters, plank wood walls and metal ceilings that instantly make you feel at home, the way that only natural materials can do. The place is cozy and feels more like a community gathering place for locals than a store. There were some folks at the tables near the back that seemed to be trying to figure out who the "new folks" were, which accounted for the record scratch feel when we first walked in, but that feeling quickly subsided when we spoke to the young lady at the counter (who I learned was Ms. Rebecca, one of the owners). Mrs. MotoWriter and I were wearing Harley-Davidson shirts, so I couldn't resist the temptation to start a conversation about the Indian out front. Ms. Rebecca said that it was her and her husband's bike, so in true Harley-Davidson/Indian owner playful rivalry, I teased her about it after we ordered our morning snacks. I got a bacon biscuit and self-serve black coffee, while the missus got some egg bites and a caramel apple latte, and just for good measure- we ordered some grits to share. We settled in to one of the open tables and took in our new surroundings as we enjoyed our breakfast snacks- which were quite delicious. We still felt a little like outsiders, because we were; after all, we don't live in the Silver Run community, or even in Stone County for that matter. That feeling was short lived though, when Bradley (Rebecca's husband) came over to check on us to see how we liked our breakfast. We spoke briefly, then he went to over to the counter by his wife. A few minutes later, he came back to our table and offered us a sample of their homemade, coffee infused chocolate. After a brief conversation, he sat down at the table with us and the following conversation was one that was more like the kind had by old friends than by a business owner who is just talking to some new customers. I asked him about the self-serve coffee that I was drinking, because one of the first things I noticed about it was the total lack of bitterness that is common (and expected) from a carafe of coffee from a commercial grade drip machine. What came next was a fascinating history lesson on coffee that quickly proved that this guy knows, I mean really knows, his craft. 

25 Years Perfecting The Roast

After we finished our breakfast, Bradley offered to take us to the back of the store to show us where they roast their beans, create their different flavor blends, and do all of their packaging and shipping. We learned that this little store is moving thousands of pounds of their custom roasts out every month, to all 50 states. Now, take that in for a minute... this little local coffee roaster is providing their custom roasted coffee blends to every state in the USA... all from right here in their little General Store. Bradley took us through the whole process, from the raw bean, to the roasting process, all the way to a fresh brewed cup of their Panama Dulce- a smooth, easy drinking brew described as having "rich flavor in a smooth, medium bodied cup. The honey aroma and slightly sweet aftertaste are perfect any time of day." I'm not sure if I could have described it better, myself. 

Bradley told us that he started roasting coffee on his stove at home 25 years ago. He told us that his grandfather taught him how when he was a younger man, and that he started roasting his own coffee for his family, after he learned about the chemical processing of the commercial brands. Over the past quarter of a century, he has been honing his technique and perfecting his craft with every roast, and every cup. The way that Bradley describes the process is less like a business proprietor trying to hock his product, and more like a proud craftsman that is simply showing off his best work to good friends. It was obvious to me and the missus, that Bradley is a true craftsman who is absolutely passionate about what he does and that he wants to share it with the world. To say that Mrs. MotoWriter and I learned a lot about coffee is a drastic understatement. 

After spending a couple of hours at the Silver Run General Store, we left with a greater knowledge about the delicious morning brew that we all love, as well as a couple of bags, a coffee grinder and a french press, just for good measure. We actually had such a good time, that instead of heading on to our original destination, we decided to head back home so we could try out our new coffee and gear. 

We Entered As Outsiders And Left As New Regulars

(photo stolen from their facebook page)

Every time you go somewhere for the first time, you're the outsider, but keep going back and over time, you become one of the regulars. The transformative moment comes, not with you, but how the business owners make you feel while you're there. Rebecca and Bradley made us feel like a part of the community, like we belonged at their establishment, in one visit. They were genuine and friendly, and spoke to their patrons, not like people who are just trying to get their business up and running, but rather, like people who don't know strangers and treat everyone like family. As a matter of fact, the entire staff was the same way. We were there for about two hours, and within the first 20 minutes, we felt a sense of community- like we belonged. I really hope that they don't mind that I swiped this photo from their facebook page for this post. I really like the photo, because it shows them for who they are- a good, hard working couple that's not just chasing the American dream, but riding it like that bright red Springfield of theirs. Through hard work, determination, self sacrifice, and personal passion, they are not only providing their community with a place to get basic necessities without having to drive a half hour or more to get to the nearest town, but they are sharing their gift of delicious, chemical-free, coffee with the entire country. In doing so, they are turning casual coffee drinkers into "coffee connoisseurs", reminding us all to slow down, revisit the old ways that worked for hundreds (or even thousands) of years, and to take the time to enjoy our morning brews, and to take time to enjoy the moments of our mornings. 

Your Homework Assignment

As mentioned previously, you've got homework... and there might even be a pop quiz. 

If you're blessed enough to live close to, or in the area of, the Gulf Coast... make a point to head over to the Silver Run General Store and Coffee Crafters at 1055 Ridge Rd, Perkinston, MS, (USA) 39573. If you don't live nearby, there are plenty of reasons to make a road trip to the area. 

If and when you do go, there's a good chance you'll see me there, because I'm definitely heading back to get my coffee and fresh-made biscuit fix. Make sure you save room in your saddlebag, backpack or tour pack when you go visit Bradley, Rebecca and the rest of the awesome crew at the Silver Run General Store, too. That way, you'll be able to take home a bag or two of whichever of their specialty coffee blends speak to you. When you get home, take your time and make yourself some of the finest coffee that you'll ever brew at home, then settle in and enjoy the complex and natural flavors of your new favorite coffee as you watch the world slowly wake up with the morning sun. 

Until next time, MotoReaders...

Ride Safe and Brew Good Coffee!

 

Brand Loyalty- how far is too far?

Brand loyalty... how far is too far?

OK, I'll admit... I may not be the "best" brand ambassador for Harley-Davidson. But in my defense, I'm honest, hardworking and I don't make a lot of dough, so I need to actually get what I'm paying for. I would consider myself to be more of a spokesman of the working class for Harley-Davidson. I love my Harley-Davidson motorcycles but I'm not a blind follower of them, or of any brand for that matter. If they do something right, I'll sing their praises to everyone I meet, if they shit the bed on something, I'll do my best to try to point it out so they can improve. Think of it like getting constructive criticism from your best friend. 

Take my boots

A year ago, I picked up a pair of TCX riding boots from Union Garage in Brooklyn, NY. I paid $199 and got free shipping... so I got a sweet pair of boots and still had enough left over for a Snicker bar. I bought them without ever even trying them on. Why? Because I read a ton of honest reviews from fellow riders who, like me, refuse to blindly follow a brand name. I believe in the tried and true method of evaluation and review from people who understand that sometimes companies get it right, and sometimes they don't. I did a six month review of my boots back in May (and I'll be doing a one year review soon) so that anyone on a budget that is looking for a new pair of riding boots can read it and, hopefully, get a little insight on them. I got some good feedback on my review and even had some guy claiming to be a rep of the company reach out to me and ask if it was okay if he posted it to the company website (I told him yes, but I don't know if it ever got added). I look at it this way- there might be somebody out there who, like me, has just enough extra scratch at the end of the month to be able to ride motorcycles. Chances are, they probably don't have thousands of dollars a year that they can spend to experiment with gear, so just like reading Yelp reviews on the local greasy spoons- we can get a better idea of where to, or not to, spend our hard-earned money. I don't believe in being a rude, over-critical ass; I just believe in the effectiveness of constructive criticism. 

Die-hard loyalists

I get a kick out of these die-hard loyalists who take the brand loyalty thing way too far. I have a friend, who will remain nameless, that is that guy. His bike is the best- it is the fastest, makes the most horsepower, the most torque, has the best paint, the highest quality finishes and is the most nimble, as well as the most comfortable, motorcycle that has ever been built in the United States and abroad. Of course, that is strictly his, not-at-all humble, opinion. I also get a kick out of these Indian riders who claim that Harley-Davidson is now suddenly going to file for bankruptcy because Polaris has recently breathed life back into the long-dead Indian name. I seem to remember all those same comments being made by the Victory Motorcycle guys a few years back and we can all see how that turned out.

You might be saying, "now hold on just a dag-gummed minute Mr. MotoWriter... you can't compare Victory to Indian!" No? Why not? Because Indian has been around "Since 1901" or because it was "America's FIRST motorcycle company"? Well... I wrote a little nugget about that, too. You can read the brief history of Indian Motorcycles here if you'd like. Look, I like Indians and I think that they have a LOT of potential and if the executives over at Polaris want to give me a loaner bike for a year, and some of that sweet Indian swag to go with it, I'll do a fair, honest long-term review and evaluation of their bike and products. Hell, if I like their products enough, I might even buy 'em. 

Harley guys aren't the worst, but they're close

Harley-Davidson is an iconic brand. It has somehow survived over a century, through good and prosperous times and through countless recessions; not to mention, surviving the Great Depression which befell the country a mere 26 years after the company first rolled out their first production motorcycle. They've managed to keep a consistent customer base over the decades, have seen years of profits and years of losses, but yet they remain. The guys and gals that stand behind the Motor Company are, no doubt, a big part of the reason that the Milwaukee based company is still churning out new bikes after all these years. With that said, they can be a bit ridiculous. I've heard people say things like "I'd rather push my Harley than ride a Honda." Really? I'll call bullshit on that one. "Harley's don't leak oil, they mark their territory." Yep- bullshit. If I buy a brand new motorcycle (or any vehicle for that matter) and it leaks oil- somebody's gonna hear about it. I think that one of the reasons Harleys catch such a bad rap from other brand enthusiasts is because of those die-hard loyalists who defend the company even when it's failed or failing it's customers. 

Warning- this next part might offend you.

We may not all agree on this- but defending a company when it produces a crappy product is akin to giving out participation trophies. You're doing them a disservice. You're telling them that putting in a half-assed effort is good enough and that losing is still winning. By blindly defending Harley-Davidson, you are basically telling the MoCo that it's okay that they made a crappy product. In my long term review of my 2017 Road King Special, I beat the MoCo up a little. I wouldn't say that I picked the bike apart, but I did point out some deficiencies in the quality. Maybe, if we are all lucky enough, somebody over at H-D HQ will watch that video and say "damn, we need to correct those issues." If you go to a restaurant and the food is awful, are you going to tell your friends how great it was? I would certainly hope not.

Let's help them survive

Look, I don't know about you, but I want ALL of these companies to improve and survive and the best way to do that, is to hold them each accountable when they screw something up and not be so blindly loyal that we refuse to offer them any sort of criticism, or even recognize what their deficiencies are. I'm not saying let's boycott Harley-Davidson because they put a shitty finish on a few parts and I'm not suggesting that we force Polaris to kill off Indian because they have had some electrical issues. I am, however, suggesting that we, the customers, give them good, honest and constructive criticism so that they can improve their products for us. After all, we will all benefit from those improvements- we (the customers) will get a better product and the companies will make more money in return sales and be able to stay afloat going into the future. 

I truly love the diversity in the motorcycle market. I don't just love Harley-Davidson motorcycles- I love ALL motorcycles. I want Polaris-Indian to put pressure on Harley-Davidson and I want Harley-Davidson to continue making motorcycles that set the standard for overall style, comfort and performance (some people will roll their eyes at this, but history proves this statement to be true). I really hated to see Polaris shut the doors on Victory and it was such a disappointment to see Yamaha dump the Star line of cruisers. Honda is still going strong, introducing an all new Rebel 1100 for 2021 and Suzuki's Boulevard line and Kawasaki's Vulcan line both seem strong. BMW's new R-18 is an exciting addition to the cruiser world and Triumph's line of "Modern Classics" offer even more styles for us to choose from. To be completely honest, I'd love to see the resurrection and success of some of the old motorcycle companies that have fallen to the wayside. Can you imagine if BSA, Brough Superior, Vincent, Victory, Excelsior-Henderson, Pierce-Arrow, Ace, Crocker or Acme were still pushing out new products? Think of the innovation and the options that we might have! I get giddy just thinking about it! 

Competition is a good thing 

Competition drives advancement and each one of these companies should be in a head to head competition with each other, not to destroy the other guys, but to earn our money instead. If we do our part as the end-user and tell them what we want, what we don't want, what we like and yes, even what we don't like, we can give them a clear path to the future to build products for us that we can enjoy for years to come. They might even earn the business of our kids and grandkids and if things work out- maybe every motorcycle company can eventually brag about being in business for over a hundred years.

As for me- I'll just be down here in South Mississippi riding my Harley-Davidson along our beautiful coastline, and writing a few things to entertain you good folks, while I'm waiting patiently for one of these companies to reach out to me to do a long-term review of their products. 

Stay tuned for more reviews coming up, and in the meantime, ride safe and make good choices!

An Open Letter To Harley-Davidson Executives

An Open Letter To Harley-Davidson CEO Jochen Zeitz And The Rest Of The Milwaukee, USA Executives

As a blue collar, working class customer that has spent well over $100,000 on your motorcycles and products... I humbly request your attention for a moment.

Dearest CEO Zeitz and all of your fellow purveyors of Milwaukee's finest Steel Horses,

I hope this letter finds you well- happy, healthy, stress and COVID free. I am writing this "open letter" to you on my blog because, well... simply put, I'm sure that you get more mail and letters than you can possibly keep up with and I have no doubt that you likely don't have enough time in your busy days to read any of them. I also have a few readers of this blog and I'd like to think that I can speak for them, when I say that we need to talk. I'm writing this letter "openly" so that I can share it with my readers, as well. 

Now, I don't honestly expect my simple little blog, being written down here in South Mississippi, to be read by any of the powerful executives in the ivory towers of the Motor Company of Milwaukee, but as I've said before- nothing will happen if nothing is done, or in this case- if nothing is said, so I have to at least try.

First of all, let me begin by saying that this is NOT a letter of dispute or animosity, but rather, an honest, working class evaluation of your products, marketing and business practices. 

Motorcycles are a major part of our lives. We ride them, some of us race them, many of us wrench on them and some of us even customize and build them. Some of us can afford to buy new ones, others can only afford to buy used ones, but we all find our own ways to get out on two wheels. For many of us, our ultimate goal in motorcycle ownership is becoming the proud owner of a Harley-Davidson motorcycle. 

A little over ten years ago, I bought my first Harley-Davidson motorcycle- a brand new 2009 Road King Classic. I traded in my 2006 Yamaha Stratoliner "Midnight" in January of '09 and rode home on what seemed like one of the coldest nights of the year. The Stratoliner was the first brand-new motorcycle that I had ever bought- the Road King was the second. As the years went by, I began to have some minor electrical gremlins in my Road King- the speedometer and cruise control would sometimes stop working and the "check engine" light would randomly come on. I brought it to the dealer a couple of times, but they could never seem to find the issue. It didn't matter, not really. I racked up around 35k miles on it in over the next few years until I happened to walk into the dealership one day in 2013 and found myself ogling the new bikes. You can probably imagine where the story goes from there. I ended up trading in one bike for another over the next 4 years, starting with a brand new, 2013 Road Glide Custom. I moved on to a 2012 Wide Glide, then finally settled in on a 2011 Road King Classic. I truly believed that I would keep the '11 Road King until the wheels fell off. Unfortunately, I got on my trusty Road King one morning and noticed that the rear brake pedal was locked in place. As it turns out, the ABS system was failing, apparently due to moisture in the system. The year was 2017 and the month was July. I had already seen the new Milwaukee 8 and test ridden a new Road King Special, so when I got the brake diagnosis... it was a pretty easy decision to make- trade in the '11 and ride home on the '17. 

Needless to say, I've spent quite a lot of money on Harley-Davidson motorcycles, as well as parts, accessories, clothing and other products, in the past 11-ish years. Even though I've dealt with some mechanical issues, I've stayed loyal to the brand. Not because I have some unhealthy or unreasonable obsession, but because I like your motorcycles and I want to support an American company that has been able to stay afloat since the early 1900's. That being said, I think it's extremely important for you all to remember that, much like many of your customers, I am a blue collar, working class American. I don't make a lot of money, so I prioritize my spending on the things that I enjoy the most- one of those being riding my motorcycles.  

An honest review

When I bought my 2017 Road King Special, I had come to terms with my motorcycle addiction and settled in on the, very real, possibility that I could end up trading it in on another bike within a year or three. I came close a couple of times, but the sheer beauty of the bike (and power from the 107 M-8) has kept it safely parked in my garage for the past three years. If any of you are actually reading this, then I would encourage you to click here and check out the video review that I did on my beloved 2017 FLHRXS. I wont get into all the details in this post, but I will just tell you that I have some complaints about some of the quality and craftsmanship issues with this bike.

Make no mistake about it, I'm not about to run down to the Indian Dealership to trade it in (although those Dark Horse Springfields do look pretty badass and that new Challenger is quite intriguing), but I paid a premium price for, what I thought was supposed to be, a premium product and that's where you guys failed me. Harley-Davidson motorcycles have long been known for their quality fits and finishes (at least since the buyback) and every one that I've had before this one hasn't let me down. In my relatively short time riding this gorgeous scooter, I've seen trim parts fall off, painted parts rust through the finish and other parts oxidizing or rusting. I know what you're thinking- I keep it outside, right? Wrong. This bike (along with all of my other ones) rests safely in an enclosed garage every night. While I'm not a fair weather rider, I do try my best to avoid riding in the rain and I do a better than average job of keeping it clean. The bottom line is, somewhere along the way, someone in the MoCo started authorizing corners being cut and the people that suffer the consequences are blue-collar working folks like me. 

Seize the opportunity to improve

You have a unique opportunity at your feet right now. With the global pandemic threatening the very way Americans (as well as bikers from across the world) ride our motorcycles, you have a chance to set things right. Want to know what riders want? Just ask us, I promise we'll tell you and we won't hold back. Fly me to Wisconsin for a week and I'll give you some ideas that will increase sales, reach more customers and improve customer satisfaction... and I'll even let you take all the credit for them... more or less. 

One thing we'd like to see- better quality and more attainable bikes. I know what you're thinking- "we can offer 84 month financing to make the $25k motorcycle more attainable", but I'll stop you right there. You're not going to be able to sell too many people on the idea of financing a toy for the same amount of time it takes for their kid to go from kindergarten to junior high- it's just not reasonable. Why does a Road Glide Special cost nearly $30,000? Why does an 883 Sportster need to cost almost 10 grand? I know why... because somewhere along the line, somebody heard the term "diversify" and went nuts, making tons of T-shirts, jackets, pants, belts, wallets, watches, hats, etc, etc, etc... and that's just the apparel side of the house. The diversification of the company's products extended into motorcycles and motorcycle parts, too. I mean seriously... how much sense does it make to kill off the entire Dyna line, a line of bikes that had (and still has) a cult following, to save money... just to replace it with a whole new line of bikes that were an absolute failure (I'm looking squarely at the Street line of bikes). I would love to see a Milwaukee 8 powered Wide Glide or Super Glide, but no... someone in a corner office in Milwaukee made the failed assumption that H-D fans are too stupid to realize that the new Softail Standard and the Softail Street Bob are the same bike.

Let's look at this reasonably- Harley-Davidson motorcycles has the largest aftermarket of any brand... do you really need to have your hands in the pockets of the aftermarket companies? You sell the bikes, those companies make them better. If I want to replace the shitty stock grips on my Road King (and I do), I can spend around $60 for a nice set of premium Avon grips, or I can spend $150 for a set of similar grips that say "Harley-Davidson" on them. You guys spend more money trying to flood the market with your own parts, just trying to steal a few extra bucks away from companies like Kuryakyn, Avon, K&N, Vance & Hines, etc, when you could have spent that money maintaining the quality of your bikes, or even lowering the price a bit, instead. 

Instead of screen printing a half a million T-shirts every year that you are just going to stuff in your dealerships with $30 price tags, or re-branding $180 HJC helmets with the H-D logo and trying to sell them for $350 (yeah, we know you guys don't make your own helmets), why not save that dough, reinvest it back into the company and drop the prices on these bikes by a few thousand bucks, instead? I may be a simple nobody from South Mississippi here, but I can tell you that it makes a helluva lot more sense to sell 100 motorcycles for $20k each, than it does to sell 50 at $25k each. Not only would you make more money, but you'd also get your product out there to more people, thereby increasing (and improving) your brand recognition which would increase customer demand for your bikes. More bikes on the road means an increase in maintenance services and more sales of maintenance parts. Hell, you'd probably even sell significantly more motorcycles when folks realize that they can more easily justify the cost of them. If you think that keeping prices extra high to promote the "premium brand idea" is the wisest choice to make- let me remind you of how that worked out for the Stellican Ltd. Indians. They were beautiful, expensive failures because only the uber rich could afford to buy them. 

Look, I could go on and on, but then we might not have much to talk about in the Harley-Davidson Headquarters' board room after we negotiate the terms of my consulting fee (I'm more affordable than you might think). The bottom line is that I, along with millions of other avid motorcyclists, love the Milwaukee Motor Company and we love our bikes. We just want to see future generations be able to buy and ride them, too. 

It would be a damned shame to see the legacy of William Harley and Arthur, Walter and William Davidson, wither and die because of a few too many bad decisions made by those men and women who were entrusted to keep the company alive. 

I'll be waiting to hear back from you on when to expect my flight and hotel reservations to come through, but in the meantime- be safe, make good choices and enjoy the holidays.

Sincerely, 

J.D. aka, the MotoWriter